Swiss Water

More changes coming from Everyday Joe's. This one is for our Decaf drinkers.

The most common way to remove caffeine from coffee is through the use of chemicals. Basically the beans are soaked in a chemical that absorbs the caffeine. Then the beans are removed from the chemical and the process starts again until about 99% of the caffeine is removed from the coffee bean. Methylene chloride or ethyl acetate are two of the common chemicals used.

Methylene chloride, also called dichloromethane, is a volatile, colorless liquid with a chloroform-like odor. Methylene chloride is used in various industrial processes, in many different industries including paint stripping, pharmaceutical manufacturing, paint remover manufacturing, and metal cleaning and degreasing. (Thanks OSHA) And some of you may know ethyl acetate is common in nail polish remover and it is also used in insect kill jars.

OK, before you freak out and throw that cup of decaf your drinking across the room in fear and disgust, know that it is safe. After the beans go through the decaffeinating process they are then roasted which is said to remove any remnants of the chemicals. And if that did not get every last molecule of chemicals out the coffee still needs to be brewed, which further "cleans" the coffee. So after the roasting and the brewing the coffee is considered safe for consumption. But there is a better way.

The most common name is "Swiss Water Processed" but others are "water processed" or "natural processed." Here is how it works... Green coffee beans are emerged in pure water that has been super saturated with coffee solids. The water naturally pulls the caffeine from the coffee beans. Then the water is passed through a carbon filter to remove the caffeine and the process is repeated. This is done for about 8 hours until the coffee is 99.9% caffeine free.

Like I mentioned before both methods are safe for consumption. But it is nice knowing that the decaf your drinking has only been through water and not chemicals. And it is also safer for the environment and the people who work to decaffeinate your coffee. That is why Everyday Joe's has decided to support the Swiss Water way of decaffeinating coffee.

Sustainable Social Practices

The Direct Trade talk continues. Sustainable Social Practices are another requirement of Direct Trade. But what does that mean? Well here goes...

This can be distilled to a single essence—is everyone involved in the production of coffee on a Direct Trade farm benefiting? Again, every farm is different. The roaster works with small growers who may farm 2 hectares of coffee and do all the work themselves. The roaster also will work with farms that might employ 300 people during the year. What matters most is that there are good living conditions and the opportunity for measurable economic growth. The roaster avoids trying to determine for the farmer what this really means and prefers to let them tell how things are working. But there are some tangibles to look at. On an medium-sized or single farm the roaster must know what the pickers are being paid, how that wage compares to both the legislated minimums and the average in the region, and whether the workers feel it is a good deal. Are there health services provided? Are there other community services such as education that are financed by earnings from the sale of coffee? On a small farm, the key question is whether or not the farmer is making a living from coffee and earning enough to invest in the health and education of the family. Is there economic progress? There is a big difference between subsistence and development.

That is the jist of it. It is just another step in leveling the playing field in the global economy. Hopefully this will happen more and more in all industries where the 1st world buys from the 3rd world.

This is an exciting direction for Everyday Joe's. One that will help us be better stewards of the gifts we have, both as a coffee shop and as a culture.

Healthy Environmental Practices

In our last post we talked about Direct Trade. One of the benefits mentioned about Direct Trade is the fact that farmers must use "Healthy Environmental Practices." So what exactly does that mean?

It means that the farmer is taking proactive measures to ensure the health of the ecosystem both on and around the farm. If the farm uses irrigation, are they recycling the water? What happens to the water used for de-pulping and fermentation? Is part of the farm being maintained as forest? If pesticide or herbicide is used at all, is it minimized and applied responsibly? These are the questions asked before a Direct Trade relationship is established with a grower. It is not dogmatic, because it is recognized that there are different realities on different farms, but it is essential that every Direct Trade farm is consciously following protocols that preserve the environment.

As mentioned before this is another example of how Direct Trade takes the idea of Fair Trade a bit further.

Direct Trade!

The few readers of this blog will be the first to hear about the new direction Everyday Joe's will be heading. Since we have been open we have been proud to carry Fair Trade coffee. Well we have found something that is better than Fair Trade, it is called Direct Trade.

First let us talk a bit about Fair Trade. Here is what the Fair Trade web site says, " TransFair USA is the only independent, third-party certifier of Fair Trade products in the United States. It works with importers and manufacturers in this country to document business practices, providing a reliable consumer guarantee that indicates what coffees, teas and chocolates have been purchased from producers according to international Fair Trade criteria. These criteria are established by Fairtrade Labeling Organizations International (FLO), a consortium of Fair Trade groups in Japan, Canada, the US and 17 European countries. FLO makes annual inspection visits to producer groups on its Fair Trade Register to ensure that the benefits of Fair Trade relationships are reaching the farmers."

The basic idea is that the farmers get paid a fair price for their products and the buyer receives a high quality product. All this is done through a 3rd party between the seller and the buyer. You can read about until your heart's content at http://www.transfairusa.org/

Now we get to Direct Trade. With Direct Trade we take out the 3rd party and the transaction is between the grower and the roaster. This creates something that is better than Fair Trade. For example the price is set and paid to the farmer, not an exporter. And that price is at least 25% higher than fair trade prices.

The close relationship between the roaster and the grower holds the farmer even more accountable to healthy environmental practices and sustainable social practices.

The roaster visits with the farmer at least 3 times a year. Fair Trade on the other hand is only once a year. And with Direct Trade the roaster always visits at least once during harvest to insure quality. And all people involved in the trade must be open to transparent financial disclosure. So everyone knows what everyone is paying and being paid.

Everyday Joe's feels that Direct Trade is much better for everyone involved. And we will continue this discussion with our customers as we move in that direction. The bottom line is the coffee quality and taste will get better as well as the warm and fuzzy feeling we will have from knowing no one was exploited in the process.

Stay tuned. And as always feel free to ask questions.