It sure is summer time. And if no one has told you it is pretty hot these days. I guess these are what they call the dog days of summer or caniculares dies if your Roman. I guess that is where we get the term dog days of summer. (Sorry after I wrote "dog days" I had to look up where it came from.) And I am right these are indeed the dog days of summer. It starts in early July and goes to mid August.
And as I man the helm of the ship that is known as Everyday Joe's I experience something in the summer I have never experienced before. I've lived a fair number of places around the country and I have never experienced the summer time attitude I experience here in Fort Collins. It seems people check out and use summer as the excuse. Over and over I hear "it's summer" with a shrug of the shoulder. Maybe because we have a university in town everyone want to live the college lifestyle.
Either you know exactly what I am talking about and I don't need to explain further, or you have no idea and I have lost you as a reader already.
Joe's is defiantly different in the summer. It is a challenge to keep our large space cool. We do have a large swamp cooler on the roof but it can only do so much. It usually loses the battle around 1PM or so. Shades for our four large sky lights would help a lot in reducing the amount of heat the building collects. But I have no idea the logistics of installing those. An air conditioner would also do the trick. I imagine we would need a big one with a big price tag.
So in the mean time we well wait it out. Serving lots of iced lattes and Thai coffees. After all, "It's summer."
Wednesday, July 25
Wednesday, July 18
Google Ruined Trivia
Some of you readers know there has been mention of random trivia in the Joe's blog. I do want to do trivia but it is a challenge to find Google Proof trivia questions for a blog. If I put in a question all one needs to do is cut and paste it into your Google search bar and you will have the answer. Never fear though, I take this as a challenge. Google doesn't know everything. Not yet at least.
In other news... 144 S. Mason is sparkling! Last Saturday thanks to the help of many people who gave up their Saturday morning our building is nice and clean. Even the hanging lights and rafters got dusted. The bar area was completely emptied and cleaned. All the lights out front were replaced. (We've been having issues with them for some time.) Paint was touched up, cracks filled, couches scrubbed, carpet cleaned, and so much more was done. Thanks to everyone who helped!
In other news... 144 S. Mason is sparkling! Last Saturday thanks to the help of many people who gave up their Saturday morning our building is nice and clean. Even the hanging lights and rafters got dusted. The bar area was completely emptied and cleaned. All the lights out front were replaced. (We've been having issues with them for some time.) Paint was touched up, cracks filled, couches scrubbed, carpet cleaned, and so much more was done. Thanks to everyone who helped!
Wednesday, July 11
Waves of Coffee
In my last post I made mention of something called the 3rd Wave. Now I will attempt to address the theory. It can be applied to many things, not just coffee, though the industry is trying to make it it's own.
1st Wave is consumption. My dad spent his whole life in the 1st wave. Coffee is just coffee. Something warm and caffeinated that one drinks on a daily basis because that is what you do.
2nd Wave is about enjoyment. This is when we as consumers start to put a little more thought into our coffee. Mostly this begins with exploring espresso drinks and the like. Basically moving beyond cream and sugar.
3rd Wave is about taking it one step further. The consumer starts to learn about coffee origins, brewing processes, and maybe even crop harvest times. Coffee geek would probably sum it up pretty good.
Those are the basics, though there are varying opinions and interpretations out there.
Most of the United States is in the 2nd Wave. Though there has been slow advancement into the 3rd wave, mostly in the Northwest. Here at Everyday Joe's we do our best to learn as much about coffee as possible. Our goal is to serve you the best cup of coffee in Fort Collins so the more we know the closer we will get to that goal. Though our first love is people. And we are careful never to put coffee before humans. I admit that can be tough at times, I've yet to have a cup of coffee talk back.
1st Wave is consumption. My dad spent his whole life in the 1st wave. Coffee is just coffee. Something warm and caffeinated that one drinks on a daily basis because that is what you do.
2nd Wave is about enjoyment. This is when we as consumers start to put a little more thought into our coffee. Mostly this begins with exploring espresso drinks and the like. Basically moving beyond cream and sugar.
3rd Wave is about taking it one step further. The consumer starts to learn about coffee origins, brewing processes, and maybe even crop harvest times. Coffee geek would probably sum it up pretty good.
Those are the basics, though there are varying opinions and interpretations out there.
Most of the United States is in the 2nd Wave. Though there has been slow advancement into the 3rd wave, mostly in the Northwest. Here at Everyday Joe's we do our best to learn as much about coffee as possible. Our goal is to serve you the best cup of coffee in Fort Collins so the more we know the closer we will get to that goal. Though our first love is people. And we are careful never to put coffee before humans. I admit that can be tough at times, I've yet to have a cup of coffee talk back.
Wednesday, July 4
Good bye Portland, Hello Chicago
Since Everyday Joe's first opened we have been buying our coffee from Stumptown Coffee in Portland Oregon. Over the past month or so we have made the transition to a new roaster. Drum roll please...
Intelligentsia out of the great City of Chicago is Joe's new roaster!
Why the change is probably your first question. Well for many reasons. The biggest being support and vision alignment. I will now tell you how the two go together.
Stumptown's vision is for their coffee never to have to travel more than 45 minutes from its roaster. Those roasters are in Portland Oregon. There is no human way possible to get coffee from Portland to Fort Collins in less than 45 minutes. Joe's was the exception to their rule. Every week after they roasted it they would ship it to us via UPS ground. It would take 3 or 4 days to get here. And since we are all the way in Colorado we did not get much attention from them even though we bought coffee from them every single week for over 3 years. Stumptown is great, some of the best coffee on the planet but they simply do not desire to sell their coffee to anyone outside of Portland so they have not built a system to support anyone outside of Portland. I have done buying for a lot of companies in my life and not having support from such a big vendor of Joe's was very frustrating.
Currently Intelligentsia is the Roaster of the Year according to Roaster magazine. (Stumptown was 2006 Roaster of the Year.) That is what caused me to start talking with them. What I found in Intelligentsia is the same quality of coffee which a far superior support system. Intelligentsia is ready and willing to help a coffee retailer such as Joe's sell coffee and grow its business. And on top of that they ship their coffee via UPS 2nd Day Air. This means our coffee gets here faster and fresher. Not to mention a guarantee that UPS Ground does not offer.
All the past posts relating to Direct Trade are in relation to Intelligentsia. We will continue to educate you the coffee drinker on our new roaster, helping you move into the 3rd Wave.
3rd Wave? What the * is that? We'll get to that soon.
P.S. You have been drinking Intelligentsia Coffee for the past six weeks. And no one has said a word in relation to change in taste or quality.
Intelligentsia out of the great City of Chicago is Joe's new roaster!
Why the change is probably your first question. Well for many reasons. The biggest being support and vision alignment. I will now tell you how the two go together.
Stumptown's vision is for their coffee never to have to travel more than 45 minutes from its roaster. Those roasters are in Portland Oregon. There is no human way possible to get coffee from Portland to Fort Collins in less than 45 minutes. Joe's was the exception to their rule. Every week after they roasted it they would ship it to us via UPS ground. It would take 3 or 4 days to get here. And since we are all the way in Colorado we did not get much attention from them even though we bought coffee from them every single week for over 3 years. Stumptown is great, some of the best coffee on the planet but they simply do not desire to sell their coffee to anyone outside of Portland so they have not built a system to support anyone outside of Portland. I have done buying for a lot of companies in my life and not having support from such a big vendor of Joe's was very frustrating.
Currently Intelligentsia is the Roaster of the Year according to Roaster magazine. (Stumptown was 2006 Roaster of the Year.) That is what caused me to start talking with them. What I found in Intelligentsia is the same quality of coffee which a far superior support system. Intelligentsia is ready and willing to help a coffee retailer such as Joe's sell coffee and grow its business. And on top of that they ship their coffee via UPS 2nd Day Air. This means our coffee gets here faster and fresher. Not to mention a guarantee that UPS Ground does not offer.
All the past posts relating to Direct Trade are in relation to Intelligentsia. We will continue to educate you the coffee drinker on our new roaster, helping you move into the 3rd Wave.
3rd Wave? What the * is that? We'll get to that soon.
P.S. You have been drinking Intelligentsia Coffee for the past six weeks. And no one has said a word in relation to change in taste or quality.
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