Cider Season

Apple cider is back on the menu for the next couple of weeks. And as always the question comes up, what is the difference between apple cider and apple juice? Well here in the United States if you want to get legal about it, there is no difference, none, nadda. As far as the FDA is concerned apple juice and apple cider are the same thing.

That leaves it up to companies who offer the juice from apples to decide what they want to call it. It is a known practice for a company to change the apple juice label to apple cider in the fall because they know that cider sells more in the autumn, the only change is the label.

But there are some common beliefs as to the difference. Cider is considered to be less refined and not as filtered as juice. Cider is most often cloudy and juice clear. That is about it. Like so many things in our culture it comes down to marketing and appearance.

Here at Joe's we use 100% apple cider, not a sauce or concentrate which has become common place at coffee shops these days.

Find a coupon for Joe's apple cider here.