Wednesday, October 31

Pain in the Chai

Here at Everyday Joe's we believe in the lost art of craftsmanship. We live in a culture that is all about automation and manufactured products. Take chai for example. Most times when you order chai at a coffee shop it either comes from a powder mix or a carton containing liquid chai concentrate. We do it a little different.

Our chai is made right here at 144 s. Mason Street using a black tea base. We add sugar, cardamom, cinnamon, nutmeg, and vanilla to that base. We then steep it, strain it, and refrigerate it. That creates our own liquid concentrate which is added to milk and steamed when an order is placed.

Writing it makes it sound so simple but it is really quite a long process with a lot of steps. And this time of year it is a constant battle to keep up with the demand for chai that cooler weather brings.

So next time you come to Everyday Joe's and order a chai that takes less than a minute to serve, know that a lot of work went into that cup of goodness before you even walked in the door.

2 comments:

steve g said...

I sincerely heart E Joe's chai. Smile.

Amy said...

Mmmm ... chai. Do you have a recipe you can share (for those of us who are too far away to stop by for a quick cup)(please, please, please)?