Everyday Joe's believes that the coffee it buys from Intelligentsia and their Direct Trade model are helping people all over the world. Check out this 9 minute video to see exactly what we mean. Yes I know by internet standards the video is a bit long but it is so nice to be able to put a face on the coffee we buy.
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I really liked that video! It's good to know a little bit more about what I am selling. The whole cupping thing looked pretty cool, too. Who knew all the work that went into my latte before I ever even order it?!
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